Is direct mail still effective? What kind of campaign is best for me? How granular can I get with my targeting? These are all great questions you may be asking yourself if you’re considering sending out mailers for your dental practice. We’re here to tell you that direct mail is not obsolete and is still helping dentists across the country gain new patients at attractive acquisition costs. Let’s chat a little bit more about the types of mailing lists there are to choose from!
Saturated Mailing List
If you’re a general dentist in an area with an average income range, a saturation campaign is our top recommendation. It hits all households within your custom mailing area, giving you the ability to gain new patients with a variety of service needs. A saturation mailing list also allows you to hit homes closer to your practice as you haven’t set any demographic parameters. Don’t worry—we filter out businesses and P.O. boxes to better ensure it will reach the hands of a relevant lead.
There are exceptions for general dentists with severe income disparities in their area. Except in areas with extreme heterogeneity of household income (or for dental specialists), we’ve found saturation mailings to have more optimal patient acquisition costs. If some neighborhoods around you are affluent and others are below average, you may benefit from a targeted mailing list that allows you to only send to households who meet your baseline for average household income.
Targeted Mailing List
We touched on targeted mailing lists for general dentists who need to filter for income, but a targeted mailing list is also the best fit for specialists who are looking to target a specific type of patient. For a pediatric dentist, we can customize the mailing list to include only households with a presence of children. If you’re an endodontist or prosthodontist, your mailing list would benefit from filtering for age.
Pricing of Each
If you’ve browsed around our website, you’ve likely gathered that we’re all about transparency. Our direct mail pricing is no exception! The price of each campaign depends heavily on the piece you send out, the type of mailing list you need, and the number of households you want to hit. We offer 3 different design pieces, two types of mailing lists, and we can customize your campaign to hit your desired number of households—that’s a lot of variables! Our monthly payment amounts start at ~$1,800 (and increase from there depending on the type of mailer you select and number of households you’d like to hit).
As to be expected, targeted mailing lists are more expensive than saturation mailing lists. Similarly, our large 8-panel mailer is more expensive than our supersized postcard. To make a long story short, we’re committed to crafting the perfect direct mail campaign for your practice because it’s certainly not a one-size-fits-all style of dental marketing! Our mailer size options are:
Practice Cafe’s direct mail pieces are completely tailored to your practice and ideal patient base. From content, to design, to the custom mailing list we create for you, there are no two pieces we create that are alike. Some of the customization options when you design a mailer with us include:
- Length of the campaign (annual or flexible quarterly)
- Size of the piece
- Unique content around your service focuses
- Mailing list
If you’re still unsure about direct mail and what type of campaign will fit your needs, we encourage you to give us a call and chat with one of our direct mail experts!