Digital Marketing for Dentists | Practice Cafe Dental Marketing
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Reach and Engage
Where Patients Are Looking

Both your patients and prospective patients are online, many of them for several hours each day. To reach them where they’re looking for a dentist (on their mobile devices and computers), it’s time to implement a strategic, results-driven plan with a team that specializes in digital marketing for dentists. Your online presence is a lot like an elevator pitch for your dental practice. You have a limited time to make good first impressions and engage patients before they move on to their next option. We believe it’s paramount that you find a pro-level team expert in both digital and dental! Practice Cafe’s month-to-month digital dental marketing services are conversion-focused and effective, meant to generate both the amount and the kind of dental patient leads you want.

If you’ve avoided making an online dental marketing commitment because it feels overwhelming, sounds too expensive, or you’re worried about being taken advantage of, we understand. Please reach out to see if our dental marketing company's offerings are a comfortable fit for you!

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Dental Websites

A solid, user-friendly dental web design that tells your practice’s story and clearly communicates your value proposition can make or break your ability to earn the business of future patients online. And being optimized for mobile viewing is an absolute must! Practice Cafe’s custom dental websites are made with from-scratch content, well-seasoned design elements, and savory calls-to-action, and they’re topped with a healthy serving of local dental SEO. These high-quality ingredients are needed for a delicious, healthy dental website that gets new patients calling and keeps your recall flow strong. Give future patients a three-course meal with visual, detailed information about your dental office and philosophy. Skimping out here will leave people hungry for more, which could easily cause them to seek out a competitor’s site.

Spread out the investment in your new dental web design over 12, easy monthly payments! If you aren’t sure whether you need a new site, we’ll do a free comprehensive design and dental SEO audit to offer you insights into how your current site is performing.

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Dental Specialist

As a dental specialist, whether you’re a Pediatric Dentist, Orthodontist, Oral Surgeon, or another expert in your field, your dental practice website needs might feel more complicated. Not only do you need new patients, but you also need referral partners. While those relationships are often personal, your dental website should support your interactions with referring colleagues and create easy points of contact for the other offices working with you. Custom dental websites for specialists are… well, one of our specialties!

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Web Hosting

There’s a pretty stark difference between “managed website hosting” and merely hosting a website. Practice Cafe’s 2-year dental website hosting service is competitively priced, and it includes management of everything that comes along with hosting a site, like file back-ups and domain renewals just to name a couple aspects. Our dental web design and development team is ultra-savvy when it comes to keeping your site safe and up-to-date, which is important since your dental website is the cornerstone of your digital dental marketing investment. Don’t worry, we’ve got you covered.

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Expert, Local
Dental SEO

An awesome, mobile responsive dental web design will work even better for you with ongoing search engine optimization (dental SEO) to achieve better organic rankings. Practice Cafe's local dental SEO follows best practices from industry-leading sources.

Local search has become the backbone for being found by patients online. Our pro-level, local dental SEO program is an obvious choice to satisfy your long-term digital dental marketing needs and fuel the online success of your practice. At the dental cafe, we balance art and science, connecting with your audience (humans) while simultaneously catering to the demands of search engines (robots). Boasting real-time reporting, custom content, thorough research for your area, and transparent lead tracking, Practice Cafe's great team delivers robust dental SEO strategy to connect more patients with your dental practice.

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Google Trusted PPC Partner

Practice Cafe is a Google Trusted PPC Partner, which means we're regularly tested by Google to ensure that we're meeting their standards for paid advertising.

Extend your practice's reach with dental pay-per-click (dental PPC). We deliver fast, fresh dental PPC advertising for all kinds of dental practices and specialty offices so you can reach the patients you want with ads tailored to your area, dental marketing budget, services, and other appealing attributes. Whether you desire to dominate the dental PPC auction in your area or you simply need to bring in a steady tick of new patients, Practice Cafe's dental PPC program delivers custom paid advertising efforts to meet your practice growth goals. We will work hard for you!

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A Selection of Our Digital Marketing Certifications

Almost anyone with a computer and an internet connection can say they're a digital marketer, but it takes skill-specific education and practical experience to actually provide results-driven dental digital marketing that's built on best practices. Since dental marketing is a niche, it also requires niche training. Practice Cafe's digital marketing team members have general digital marketing training, and they experience ongoing dental industry-specific onboarding and mentoring. In addition to continually meeting the requirements to be a Google Trusted Partner for PPC, here's a selection of our team's other digital marketing certifications:

  • Fundamentals of Digital Marketing (via Google)
  • Google Ads Search/Display (via Google)
  • Google Ads Measurement Certification (via Google)
  • Google My Business Certification (via Google)
  • Google Analytics Individual Qualification Certification (via Google)
  • Advanced Google Analytics (via Google)
  • SEMRush Academy Exams (via SEMRush)
  • SEO Toolkit
  • Competitive Analysis & Keyword Research
  • Rank Tracking

When you're researching dental marketing companies to be your practice's potential digital marketing partner, ask questions specifically about their team members' dental-specific training as well as their digital marketing credentials and certifications. Don't settle for a company that's less-than-qualified to offer you the expert, customized digital marketing that you need to succeed!


Social Media

Improve your dental practice’s brand awareness and engagement with patients on the platforms they visit daily. We offer paid social media management as well as posting to reach future patients and keep your practice top-of-mind for existing patients. Our team will design visually-appealing dental ads for you that are targeted to appropriate audiences, and we’ll adjust your social campaigns based on their performance and results. Dental social media contributes to engagement among your patient community, and it gives people an easy way to tell others about your practice.

Get Social
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Practice Cafe’s online reputation management offering utilizes one of the leading review softwares called Birdeye. Reputation management includes a streamlined system for soliciting reviews, a dashboard for seeing and sorting all reviews in a centralized location, and help with responding to negative reviews appropriately and in a timely manner. ird’s program integrates with your dental practice software, and they have mobile capabilities, too. Step up your patient review game today!

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Content and

We write the content for our dental websites from scratch to help you tell your story and nobody else’s. Not only do search engines respond best to unique content (meaning not duplicated from other sources), but your future patients will also appreciate relevant, informative content that’s fully-customized to your practice! Potential patients want to know what sets your practice apart from competitors, so you won’t win them over with a dictionary definition of what a root canal is or a duplicated practice description from another dentist’s website. Patients want to know how you’ll take care of their oral health specifically, and what your practice offers that meets their individual and family needs for treatment, comfort, insurance coverage, and financial accommodations.

All of Practice Cafe’s dental SEO clients receive at least one blog post per month. Fresh, relevant content is vital to engaging with your future patients online. To give your practice website a serious content—and search engine—boost, sign up for more frequent, Enhanced Blogging!

Keep your content fresh

Practice Videos and
Google Tours

Practice Cafe’s professional, speedy practice videos include pre-production, a one-day shoot, and post-production (editing) for a low fee. During your dental video shoot, our videographer will interview you as well as patients giving video testimonials. Our video professional will also capture compelling footage of your office and your team in action, emphasizing your marketable attributes and portraying the benefits of becoming one of your patients.

A Google 360 Tour is another immersive way to let prospective patients experience your practice. It can be featured on your dental practice website as well as in local Google search results.

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Call Scoring

Our comprehensive and detailed call scoring program allows you to follow your digital dental marketing efforts directly to patient appointments. We’ll determine the appointments booked from tracked phone lines and report to you on key metrics such as new patient appointments, missed call rates, and potential appointments. Staying informed about which dental marketing avenues are bringing you the best return will help determine how your dental marketing budget can be maximized. Practice Cafe's call tracking and scoring can be especially helpful if you’re using an off-site call answering and scheduling service that you’d like to keep an ear on and occasionally audit for effectiveness.

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