Practice Cafe’s Sweet
and Savory Services
Your career as a dentist didn’t just happen. You made a plan, you completed undergraduate studies, you passed the DAT, you earned your dental degree, you knocked out boards, and now you do the precision work of dentistry daily. Does reading that remind you of how far you’ve come? It should! You’ve studied so much and worked so hard to bring home the bacon. We think you deserve marketing for your dental practice that’s as professional, polished, and successful as you are!
We’re happy you’re here learning about Practice Cafe! We hope you’ll take your time looking around and checking things out. Let’s see if our tried-and-true dental marketing—our sweet and savory services alike—will satisfy your cravings.
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Dental Practice Brand Development
Not all dental practice names are created equal. You’ll want to avoid boring, forgettable names. You’ll also want to resist the pitfall of clever names that make everyone but you cringe. Go Pro(phylaxis) Dental, for example, is more cringeworthy than clever. What you name your practice absolutely matters, and we can help you choose a great name! We think you’ll like our price, too—we offer our practice naming assistance for FREE! Why? Two reasons: 1) We like you. (Probably.) 2) We have a fabulous team, and we want you to get a taste of that fabulousness so you’re comfortable paying for more fabulousness.Learn More
Do yourself and your patients a favor and walk briskly away from the yawn-inducing extracted tooth logos that some designers are ready to shower you with. Your patients have seen those designs before and since they all start to look basically the same, they won’t stand out. They won’t be memorable enough! Practice Cafe’s logo designs are customized in all aspects to your vision for your dental practice branding, from the logo graphics to the typography and colors. We’ll work with you to deliver a logo design that can be used smoothly across all marketing and patient acquisition channels.
We’ll begin the process by gathering information about your design preferences, your font proclivities, and your color predilections. We’ll also ask about where you’d like us to draw inspiration from for your initial logo concepts. We often turn to your practice name itself. Additional inspiration may come from your town or the area where your practice is located. We want to find the sweet spot with your custom dental logo since it’s the foundation for the rest of your marketing designs. Take a look at some samples of what we’ve created!See Logo Samples
Once you have your practice brand anchored solidly by your shiny new logo, it’s time to move on to your business card, letterhead, and envelope designs (even though envelopes tend to be pretty boring). We begin the stationery design process by showing you three different concepts, representing varying brand directions that your marketing could take. Professionally-designed stationery augments the graphic elements of your logo with new elements such as accent colors and patterns, bringing you that much closer to a fully-developed brand image that’s ready to spread its wings and fly. Practice Cafe is here to adventure with you!SEE STATIONERY SAMPLES
When you have the opportunity to grab drive-by attention, it’s time to bust out your dental banner! This is particularly apropos if you’re waiting for your new signage and you want to make sure people in your area know you’re there and what they should do about it. Make appointments, please people! But banners aren’t only for new dental practices; they’re also excellent for advertising new patient offers, promoting special events, and even announcing new services or associates (like a pediatric dentist). Practice Cafe can design and print a variety of banner sizes to accommodate your needs, so let’s talk about what will work for you. Our banners are bomb. The designs are top-notch, the printing is high-quality yet affordable, and our service is fast. That’s a winning combination all around!SEE Banner SAMPLES
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Piping Hot Digital Marketing for Dentists
You know you need a website for your dental practice, but how do you make sure people see your site and take action once they arrive there? How do you get your practice brand in front of more people in your area who are searching for specific dental services that you offer? How do you grow your online reputation so that people who don’t yet know you will feel confident in scheduling an appointment with your team? How do you get your social media channels to the point where they are engaging existing patients and attracting new ones? The answer to all these questions and more isn't easy, but it is simple. Call Practice Cafe and we’ll work up a piping hot, integrated digital marketing plan that's specific to your budget and needs.
Practice Cafe’s awesome, custom dental websites are optimized for mobile and desktop viewing (and everything in between) through responsive design. They’re also constructed with SEO best practices in mind, so your site can start off on stable footing for organic search ranking growth. For the development process, you’ll choose from two initial homepage design mock-ups, and then you’ll get original, SEO-guided content on all of your website’s pages before we round things out with expert coding that’s not limited by WordPress templates some freelancers are stuck with due to limited abilities. You’ll own your custom, premium WordPress website, and you can take it anywhere you want should you choose to switch providers in the future.
Our team creates practice websites to be user-friendly, conversion-focused, and designed with the future in mind, ready for additional search engine optimization and with content management editing capabilities. To help you track your website’s effectiveness and progress, we’ll set up Google Analytics and Google Search Console for you. Don’t settle for a limiting, templated website when you can get an affordable custom site and pay for it over 12 months with no interest!SEE website gallery
An up-to-date, mobile responsive website is a good start, but plenty of dentists in your area have good or even great dental websites. How do you make sure that your site is seen? Our ongoing search engine optimization (SEO) program will help you achieve better organic rankings so your practice website gets in front of more prospective patients. Practice Cafe’s pro-level, local dental SEO program follows best practices from industry-leading sources. We don’t employ shortsighted black hat tactics that bring seemingly quick gains but hurt your website rankings in the long-run. Our SEO services balance art and science, connecting with your audience (humans) while simultaneously catering to the demands of search engines (robots). Our month-to-month SEO offerings include dynamic phone call tracking, original content creation, technical website improvements, directory assistance and link-building, and advanced reporting and analysis.Learn More
Paid ads on Google, often referred to as PPC (pay-per-click) are another effective AND cost-effective way to get potential patients to contact your dental office. Think of Google Ads as an auction where you’re bidding for search engine placement so people with specific intent will see your dental practice and take action—click! Getting the most bang for your buck in PPC auctions requires experience, diligence, testing, skill, and a heaping cup of patience. Those happen to be the attributes that Practice Cafe’s PPC team brings to the table for each of our Google Ads clients! In addition, Practice Cafe is a Google Trusted PPC Partner, which means we’re regularly tested by Google to ensure that we’re meeting their standards for paid advertising. We build our clients’ PPC accounts from scratch, with each client getting his or her own customized, evolving program, tailored to the practice’s area, budget, services, other marketable attributes, and how ad campaigns actually perform. We track and report your account’s progress with integrity, and our month-to-month PPC services are successful at increasing new patient leads with an average cost per lead of only $40-50!Learn More
SEO and PPC are perfect for grabbing the attention of patients who already know they need or want dental care, but many dentists want to reach more audiences. What if you could strategically target an audience of people who should receive dental care but perhaps aren’t thinking about it until you give them a compelling reason to do so? That’s where Facebook Advertising shines! Facebook advertising uses paid ads to increase your dental brand awareness, promote patient specials, encourage prospective leads to contact your office, direct more visitors to your Facebook page, and accomplish other goals such as funnel traffic to your practice website. Practice Cafe’s team designs visually-appealing Facebook and other social ads for your dental practice that are targeted to appropriate audiences, and we’ll adjust your campaigns based on their performance and results, which you’ll see in the reports we send you. As part of this Practice Cafe service, we’ll set up your Facebook advertising interface and link it with Google Analytics for tracking capabilities.Learn More
Increasingly, people look to online patient reviews before scheduling with a new dentist. Are patients regularly leaving reviews for your practice on sites that people actually visit when they’re reading reviews? Do your competitors have more or better reviews than your practice? How should you respond to reviews, both negative and positive? (It’s a good idea to acknowledge and thank patients for positive reviews!) Practice Cafe’s online reputation management utilizes a leading review software to streamline an effective system for soliciting reviews. Your review dashboard lets you see and sort all of your reviews in a centralized location. Our service also includes timely and best-practice responses to negative reviews. The software program integrates with your dental practice software and has mobile capabilities, as well. It’s time to step up your review game today!Learn More
Social Media Posting
Help expand your practice’s online presence through social media posting. For this add-on service, Practice Cafe posts weekly on up to two social media outlets of your choosing. These “shareable” posts are informative and fun, customized to your office’s branding and your preferred style. Social media contributes to top-of-mind awareness among your patient community, and it gives people an easy way to tell others about your practice. Our social media services can replace or, preferably, supplement your team’s social media strategy and efforts.Get Social
If a picture is worth a thousand words, then a video’s worth, what—one hundred thousand words? A million words? Practice Cafe’s professional, affordable video service includes pre-production, a one-day shoot, and post-production (editing) for a low flat fee that includes travel expenses within the US. During your dental video shoot, Practice Cafe’s videographer will interview you as well as patients providing video testimonials. Our video professional will also capture compelling footage of your office, and you and your team in action, emphasizing your marketable attributes and portraying the benefits of becoming one of your patients. Following your shoot, your video will be ready for review within two weeks. Final videos can be up to two to three minutes long and are delivered in HD. If your website was created by Practice Cafe, we’ll upload your new video to it for free! If you’re an SEO client, we’ll also upload your new video to applicable directories and to your social channels as well.Watch Videos
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Dental Marketing to
Referral dental marketing is any internal or external effort that generates and maximizes opportunities for inviting new patients through existing patients and other members of your professional network. As you grow your practice and your patient base, you should be tapping into the power of happy patients! Referral patients are commonly gained with less time and investment than new patients who don’t have a referral connection with your dental practice, so we consider them low-hanging fruit. Practice Cafe’s referral marketing designs include referral cards, rack cards, recall systems, referral pads, magnets and other ad specialty items, letters, and promotional posters.Learn More
Is Still Kicking
With so many viable options for marketing your dental practice, it’s sometimes easy to forget about direct mail. But in many cases, dental direct mail campaigns still deliver great bang for your marketing buck, especially in rural areas and for highly-marketable practices! Practice Cafe’s turnkey direct mail programs include design, high-quality printing, mailing lists with new movers, mailhouse services, postage, call tracking, initial phone answering training for your front desk staff, and analysis. Choose from a postcard, a 4-panel postcard, and Practice Cafe’s superior 8-panel direct mailer. Our flexible, quarterly mailing programs allow you to update the mailer design, adjust your mailing list, or change the mailing schedule before the beginning of each quarter, so you’re not locked into a year-long commitment. We also offer mailing list exclusivity, which means you’ll be sending out the best mailers in your area!LEARN MORE
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Dental Demographic Reports
Private dental practices face a multitude of potential pitfalls as they fight to succeed in competitive markets. Perhaps the costliest mistake we see is also one that is completely avoidable: picking or buying into a bad office location. Don’t base your decision primarily on accommodating lease terms or an easy loan package. You need to know what you’re committing to, and Practice Cafe’s suite of demographic reports can help you do just that! There’s a report that’s right for your situation, so let’s hone in on the report that will help you hone in on your ideal practice location.
For dentists looking to open a new practice within a specific metropolitan area, Practice Cafe’s Grid Analysis Report divides that metro area into a grid of radii. It breaks down the dentist-to-target population ratios and primary demographic information by radius, creating a visual heat map that highlights potential “pockets of opportunity.” Check one out here and see just how valuable this visual representation could be to your practice location search.See Pricing
What if you’re looking to open a dental office outside of a heavily-populated area? For dentists considering a specific rural region where a practice’s patient base would realistically span a larger area, our Area Analysis Report uses zip code segments (instead of radii like the Grid Analysis Report above). It looks at up to 25 zip codes and ranks the top five based on the most favorable dentist-to-target population ratios and other relevant demographic criteria.See Pricing
Let’s say you already have an address or intersection in mind and you just want to make sure the demographics make sense for your future practice. Our Specific Site Report shows the dentist-to-target population ratios and main demographic characteristics of three expanding radii (usually 1-, 3-, and 5-mile radii) centered on that location.See Pricing