Case Study Snapshots - Practice Cafe
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Existing Practice Snapshot of New Website Metrics
camera iconDental Solutions of Columbus

Dipesh Sitaram, DDS, FICCMO, OCF
columbusdentalsolutions.com

"The biggest benefit Practice Cafe has brought to me and my practice is the fact that they handle a-to-z the complete marketing package for me. That way I can focus on what I do best, which is being a master clinician."

BEFORE
New Website (Jul 2018)
  • Search Conversion Rate - 7.5%
  • New Patients from Digital - 4
  • COST PER ACQUISITION - $645
AFTER
New Website (Aug 2020)
  • Search Conversion Rate - 14.5%
  • New Patients from Digital - 10
  • COST PER ACQUISITION - $232
hands icon

Search Conversion Rate UP 193%

New Patient Appointments UP 250%

Cost Per Acquisition DOWN $413

Start-Up Practice Snapshot of 8-Panel Mailer Response
Bethea Family Dentistry

Gary Bethea, DDS
betheafamilydentistry.com

"I think that Practice Cafe is really good at what they do. I think they know through experience what it takes to market when it comes to dental. I think that they know what a start-up practice needs."

Bethea mailer front Bethea mailer back

phone icon Calls - 139 total calls from 103 unique callers

percentage sign icon Response Rate - 276% of benchmark

people icon New Patients - 49

person icon Additional Appointment Opportunities - 19

dollar sign icon COST PER APPOINTMENT - $152

Start-Up Practice Snapshot of Direct Mailer Response and PPC Digital Marketing
Jones Creek Family Dentistry

Courtney Jones, DDS
jonescreekfamilydentistry.com

Grand Opening Supersized Postcard

Jones Creek - Grand Opening Supersized Postcard

phone icon Calls - 108 total calls from 68 unique callers

percentage sign icon Response Rate - 0.34%, which is well above our benchmark of 0.25%

8-Panel Mailer

Jones Creek - 8-Panel Mailer

phone icon Calls - 342 total calls from 166 unique callers

percentage sign icon Response Rate - 0.21%, which is almost to our benchmark

Supersized Postcard

Jones Creek - Supersized Postcard front
Jones Creek - Supersized Postcard back

phone icon Calls - 345 total calls from 166 unique callers

percentage sign icon Response Rate - 0.23%, which is almost to our benchmark

person icon Potential Appointments - 5 additional potential appointments

people icon Appointments - 44 scheduled appointments with 39 unique appointments

conversion icon Conversion Rate - overall conversion rate of the piece was 41%

dollar sign icon Cost Per Acquisition - cost per patient appointment was $293.18

Pay-Per-Click

Jones Creek - Website

search icon Search Conversion Rate - Oct 2022 overall was around 34%

dollar sign icon Search Cost Per Conversion - Oct 2022 overall was under $15

people icon Appointments - 8 with 5 of them being new patient appointments

piggy bank icon Cost Per Acquisition - $281.41 but likely lower with prospects booking on callbacks

person icon Potential Appointments - 26 additional prospects

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Dental Marketing Case Study Snapshots

Whether you've chosen Practice Cafe as your dental marketing company for digital services, dental direct mail, or a combination of services, our team's goal is to increase your quality new patient leads while decreasing your costs per lead as much as possible. Since all practices face different challenges, marketing results tend to vary. We've selected a handful of case studies here to show you what's possible in terms of lowering costs per lead and costs per appointment. The best place to start is wherever you are! Our promise is to work hard to maximize your marketing investment by honing in on what brings in the best results for you at the lowest costs!

Established Practice PPC
Jones Creek Family Dentistry

Jan 2021
  • Search Conversion Rate - 34%
  • New Patients - 14
  • Additional Appointment Opportunities - 2
  • COST PER APPOINTMENT - $94

Specialty Practice PPC
Shaenfield Pediatric Dentistry

Feb 2021
  • Search Conversion Rate - 22%
  • New Patients - 16
  • COST PER APPOINTMENT - $70

Transition Practice PPC - McKinley Crossing Dental

BEFORE Call Service (Oct 2018)
  • Search Conversion Rate - 9%
  • New Patients - 8
  • Additional Appointment Opportunities - 3
  • COST PER APPOINTMENT - $239
AFTER Call Service (Jun 2020)
  • Search Conversion Rate - 21%
  • New Patients - 28
  • Additional Appointment Opportunities - 43
  • COST PER APPOINTMENT - $158

Established Practice Paid Social Media
Bridge Dental Care

Mar 2021
  • Calls - 30 total calls from 23 unique callers
  • New Patients - 5
  • Additional Appointment Opportunities - 3
  • COST PER APPOINTMENT - $139

Multi-Location Practice PPC
CarolinasDentist

Feb 2021
  • Search Conversion Rate - 19%
  • New Patients - 9
  • COST PER APPOINTMENT - $224

Specialty Practice PPC & Reputation Management
Sunshine Pediatric Dentistry

PPC Jan 2021
  • Search Conversion Rate - 14%
  • New Patients - 6
  • COST PER APPOINTMENT - $209
Google Reviews Feb 2021
  • BEFORE Birdeye - 137 Reviews
  • AFTER Birdeye - 172 Reviews

Specialty Practice Online Reputation Management
Tots to Teens

Google Reviews Feb 2021
  • BEFORE Birdeye - 244 Reviews
  • AFTER Birdeye - 1,162 Reviews

Start-Up Practice Postcard
LTR Dental

Campaign Spring 2020
  • Calls - 109 total calls from 79 unique callers
  • Response Rate - 212% of benchmark
  • New Patients - 36
  • Additional Appointment Opportunities - 28
  • COST PER APPOINTMENT - $179

Specialty Practice New Website & SEO - Growing Smiles

BEFORE New Website (Q3 2017)
  • Organic Sessions - 2,398
  • Organic Conversions - 551 calls+forms
AFTER New Website (Q1 2018)
  • Organic Sessions - 3,089
  • Organic Conversions - 757 calls+forms

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