Case Study Snapshots - Practice Cafe

Existing Practice Snapshot of New Website Metrics
Dental Solutions of Columbus

Dipesh Sitaram, DDS, FICCMO, OCF
columbusdentalsolutions.com

"The biggest benefit Practice Cafe has brought to me and my practice is the fact that they handle a-to-z the complete marketing package for me. That way I can focus on what I do best, which is being a master clinician."

Search Conversion Rate - 7.5%
New Patients from Digital - 4
COST PER ACQUISITION - $645

Search Conversion Rate - 14.5%
New Patients from Digital - 10
COST PER ACQUISITION - $232

screenshot of columbusdentalsolutions.com

Search Conversion Rate UP 193%

New Patient Appointments UP 250%

Cost Per Acquisition DOWN $413

Start-Up Practice Snapshot of 8-Panel Mailer Response
Bethea Family Dentistry

Gary Bethea, DDS
betheafamilydentistry.com

"I think that Practice Cafe is really good at what they do. I think they know through experience what it takes to market when it comes to dental. I think that they know what a start-up practice needs."

Calls - 139 total calls from 103 unique callers

Response Rate - 276% of benchmark

New Patients - 49

Additional Appointment Opportunities - 19

COST PER APPOINTMENT - $152

Start-Up Practice Snapshot of Direct Mailer Response and PPC Digital Marketing
Jones Creek Family Dentistry

Courtney Jones, DDS
jonescreekfamilydentistry.com

Grand Opening Supersized Postcard

Calls - 108 total calls from 68 unique callers

Response Rate - 136% of benchmark

8-Panel Mailer

Calls - 342 total calls from 166 unique callers

Response Rate - 0.21%, almost to benchmark (based on the number of pieces mailed)

Supersized Postcard

Calls - 345 total calls from 166 unique callers

Response Rate - 0.23%, almost to benchmark (based on the number of pieces mailed)

Potential Appointments - 5 additional appointment opportunities

Appointments - 44 scheduled appointments

Conversion Rate - Conversion rate of answered unique calls was 41%

Cost Per Acquisition - Cost per patient appointment was $293

Pay-Per-Click

Search Conversion Rate - Oct 2022 overall was around 34%

Search Cost Per Conversion - Oct 2022 overall was under $15

Appointments - 8 with 5 of them being new patient appointments

Cost Per Acquisition - $281 but likely lower with prospects booking on callbacks

Potential Appointments - 26 additional prospects

Ready to rock
your own marketing?

Schedule a Consultation

Dental Marketing Case Study Snapshots

Whether you've chosen Practice Cafe as your dental marketing company for digital services, dental direct mail, or a combination of services, our team's goal is to increase your quality new patient leads while decreasing your costs per lead as much as possible. Since all practices face different challenges, marketing results tend to vary. We've selected a handful of case studies here to show you what's possible in terms of lowering costs per lead and costs per appointment. The best place to start is wherever you are! Our promise is to work hard to maximize your marketing investment by honing in on what brings in the best results for you at the lowest costs!

Established Practice PPC
Jones Creek Family Dentistry

Jan 2021

Search Conversion Rate - 34%
New Patients - 14
Additional Appointment Opportunities - 2
COST PER APPOINTMENT - $94

Specialty Practice PPC
Shaenfield Pediatric Dentistry

Feb 2021

Search Conversion Rate - 22%
New Patients - 16
COST PER APPOINTMENT - $70

Transition Practice PPC - McKinley Crossing Dental

BEFORE Call Service (Oct 2018)

Search Conversion Rate - 9%
New Patients - 8
Additional Appointment Opportunities - 3
COST PER APPOINTMENT - $239

AFTER Call Service (Jun 2020)

Search Conversion Rate - 21%
New Patients - 28
Additional Appointment Opportunities - 43
COST PER APPOINTMENT - $158

Established Practice Paid Social Media
Bridge Dental Care

Mar 2021

Calls - 30 total calls from 23 unique callers
New Patients - 5
Additional Appointment Opportunities - 3
COST PER APPOINTMENT - $139

Multi-Location Practice PPC
CarolinasDentist

Feb 2021

Search Conversion Rate - 19%
New Patients - 9
COST PER APPOINTMENT - $224

Specialty Practice PPC & Reputation Management
Sunshine Pediatric Dentistry

PPC Jan 2021

Search Conversion Rate - 14%
New Patients - 6
COST PER APPOINTMENT - $209

Google Reviews Feb 2021

BEFORE Birdeye - 137 Reviews
AFTER Birdeye - 172 Reviews

Specialty Practice Online Reputation Management
Tots to Teens

Google Reviews Feb 2021

BEFORE Birdeye - 244 Reviews
AFTER Birdeye - 1,162 Reviews

Start-Up Practice Postcard
LTR Dental

Campaign Spring 2020

Calls - 109 total calls from 79 unique callers
Response Rate - 212% of benchmark
New Patients - 36
Additional Appointment Opportunities - 28
COST PER APPOINTMENT - $179

Specialty Practice New Website & SEO - Growing Smiles

BEFORE New Website (Q3 2017)

Organic Sessions - 2,398
Organic Conversions - 551 calls+forms

AFTER New Website (Q1 2018)

Organic Sessions - 3,089
Organic Conversions - 757 calls+forms

Learn more about
about our services!

1 888-575-2233

9809 Anderson Mill Road, Suite 250
Austin, TX 78750

1 888-575-2233

9809 Anderson Mill Road, Suite 250
Austin, TX 78750

SNAPSHOTS OF DENTAL MARKETING Successes

Existing Practice Snapshot of New Website Metrics <img src="/wp-content/uploads/2021/07/camera-icon.png" alt="camera icon" class="alignleft img-fluid illust illust-camera no-mobile-illus position-absolute" />Dental Solutions of Columbus

Dipesh Sitaram, DDS, FICCMO, OCF columbusdentalsolutions.com

BEFORE New Website (Jul 2018)

AFTER New Website (Aug 2020)

Search Conversion Rate UP 193%

New Patient Appointments UP 250%

Cost Per Acquisition DOWN $413

Start-Up Practice Snapshot of 8-Panel Mailer Response Bethea Family Dentistry

Gary Bethea, DDS betheafamilydentistry.com

<img class="img-fluid" src="/wp-content/uploads/2019/07/regcommun.png" alt="phone icon"> Calls - 139 total calls from 103 unique callers

<img class="img-fluid" src="/wp-content/uploads/2021/07/percent_icon.png" alt="percentage sign icon"> Response Rate - 276% of benchmark

<img class="img-fluid" src="/wp-content/uploads/2019/07/multi.png" alt="people icon"> New Patients - 49

<img class="img-fluid" src="/wp-content/uploads/2021/07/person_icon.png" alt="person icon"> Additional Appointment Opportunities - 19

<img class="img-fluid" src="/wp-content/uploads/2021/07/money_icon.png" alt="dollar sign icon"> COST PER APPOINTMENT - $152

Start-Up Practice Snapshot of Direct Mailer Response and PPC Digital Marketing Jones Creek Family Dentistry

Courtney Jones, DDS jonescreekfamilydentistry.com

Grand Opening Supersized Postcard

<img class="img-fluid" src="/wp-content/uploads/2019/07/regcommun.png" alt="phone icon"> Calls - 108 total calls from 68 unique callers

<img class="img-fluid" src="/wp-content/uploads/2021/07/percent_icon.png" alt="percentage sign icon"> Response Rate - 136% of benchmark

8-Panel Mailer

<img class="img-fluid" src="/wp-content/uploads/2019/07/regcommun.png" alt="phone icon"> Calls - 342 total calls from 166 unique callers

<img class="img-fluid" src="/wp-content/uploads/2021/07/percent_icon.png" alt="percentage sign icon"> Response Rate - 0.21%, almost to benchmark (based on the number of pieces mailed)

Supersized Postcard

<img class="img-fluid" src="/wp-content/uploads/2019/07/regcommun.png" alt="phone icon"> Calls - 345 total calls from 166 unique callers

<img class="img-fluid" src="/wp-content/uploads/2021/07/percent_icon.png" alt="percentage sign icon"> Response Rate - 0.23%, almost to benchmark (based on the number of pieces mailed)

<img class="img-fluid" src="/wp-content/uploads/2021/07/person_icon.png" alt="person icon"> Potential Appointments - 5 additional appointment opportunities

<img class="img-fluid" src="/wp-content/uploads/2019/07/multi.png" alt="people icon"> Appointments - 44 scheduled appointments

<img class="img-fluid" src="/wp-content/uploads/2022/12/conversion.png" alt="conversion icon"> Conversion Rate - Conversion rate of answered unique calls was 41%

<img class="img-fluid" src="/wp-content/uploads/2021/07/money_icon.png" alt="dollar sign icon"> Cost Per Acquisition - Cost per patient appointment was $293

Pay-Per-Click

<img class="img-fluid" src="/wp-content/uploads/2022/12/search.png" alt="search icon"> Search Conversion Rate - Oct 2022 overall was around 34%

<img class="img-fluid" src="/wp-content/uploads/2021/07/money_icon.png" alt="dollar sign icon"> Search Cost Per Conversion - Oct 2022 overall was under $15

<img class="img-fluid" src="/wp-content/uploads/2019/07/multi.png" alt="people icon"> Appointments - 8 with 5 of them being new patient appointments

<img class="img-fluid" src="/wp-content/uploads/2022/12/cost.png" alt="piggy bank icon"> Cost Per Acquisition - $281 but likely lower with prospects booking on callbacks

<img class="img-fluid" src="/wp-content/uploads/2021/07/person_icon.png" alt="person icon"> Potential Appointments - 26 additional prospects

Ready to rock your own marketing?

Dental Marketing Case Study Snapshots

Established Practice PPC Jones Creek Family Dentistry

Jan 2021

Specialty Practice PPC Shaenfield Pediatric Dentistry

Feb 2021

Transition Practice PPC - McKinley Crossing Dental

BEFORE Call Service (Oct 2018)

AFTER Call Service (Jun 2020)

Established Practice Paid Social Media Bridge Dental Care

Mar 2021

Multi-Location Practice PPC CarolinasDentist

Feb 2021

Specialty Practice PPC & Reputation Management Sunshine Pediatric Dentistry

PPC Jan 2021

Google Reviews Feb 2021

Specialty Practice Online Reputation Management Tots to Teens

Google Reviews Feb 2021

Start-Up Practice Postcard LTR Dental

Campaign Spring 2020

Specialty Practice New Website & SEO - Growing Smiles

BEFORE New Website (Q3 2017)

AFTER New Website (Q1 2018)

Learn more about about our services!

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SNAPSHOTS OF
DENTAL MARKETING
Successes

Existing Practice Snapshot of New Website Metrics
Dental Solutions of Columbus

Dipesh Sitaram, DDS, FICCMO, OCF
columbusdentalsolutions.com

BEFORE
New Website (Jul 2018)

AFTER
New Website (Aug 2020)

Start-Up Practice Snapshot of 8-Panel Mailer Response
Bethea Family Dentistry

Gary Bethea, DDS
betheafamilydentistry.com

Calls - 139 total calls from 103 unique callers

Response Rate - 276% of benchmark

New Patients - 49

Additional Appointment Opportunities - 19

COST PER APPOINTMENT - $152

Start-Up Practice Snapshot of Direct Mailer Response and PPC Digital Marketing
Jones Creek Family Dentistry

Courtney Jones, DDS
jonescreekfamilydentistry.com

Calls - 108 total calls from 68 unique callers

Response Rate - 136% of benchmark

Calls - 342 total calls from 166 unique callers

Response Rate - 0.21%, almost to benchmark (based on the number of pieces mailed)

Calls - 345 total calls from 166 unique callers

Response Rate - 0.23%, almost to benchmark (based on the number of pieces mailed)

Potential Appointments - 5 additional appointment opportunities

Appointments - 44 scheduled appointments

Conversion Rate - Conversion rate of answered unique calls was 41%

Cost Per Acquisition - Cost per patient appointment was $293

Search Conversion Rate - Oct 2022 overall was around 34%

Search Cost Per Conversion - Oct 2022 overall was under $15

Appointments - 8 with 5 of them being new patient appointments

Cost Per Acquisition - $281 but likely lower with prospects booking on callbacks

Potential Appointments - 26 additional prospects

Ready to rock
your own marketing?

Established Practice PPC
Jones Creek Family Dentistry

Specialty Practice PPC
Shaenfield Pediatric Dentistry

Established Practice Paid Social Media
Bridge Dental Care

Multi-Location Practice PPC
CarolinasDentist

Specialty Practice PPC & Reputation Management
Sunshine Pediatric Dentistry

Specialty Practice Online Reputation Management
Tots to Teens

Start-Up Practice Postcard
LTR Dental

Learn more about
about our services!