The high cost of DIY marketing:
“Improve marketing” is a frequently spotted item on a practitioner’s to-do list, and yet, it’s often one of the first tasks to get pushed to tomorrow (or next week, or next month).
Even when you do have time to sit down and make a plan, it can be hard to know where to even begin. Where are your patients spending time online? Which Google searches bring your practice straight to the top of the results? How many of this month’s phone calls can actually be attributed to your practice’s marketing efforts?
The steep learning curve is not always worth the investment for a dental professional, especially in a rapidly-changing field (hello AI!).
Outsourcing to an experienced team of dental marketing professionals helps ensure that your marketing efforts are highly precise, consistent, and effective. Instead of throwing out ideas and hoping something lands, you’ve got dedicated experts on your side who can customize your strategies and pivot as needed.
À la carte, full-service selection
A common hesitation that stops practices from trusting an agency with their marketing is getting trapped in a complicated contract full of services that aren’t wanted or needed. A small-town office in a rural area has different needs than a multi-location business in a big city, and we believe their service agreements should reflect that.
In addition to offering a much wider range of service options, we also allow full customization of your marketing plan, whether you’re interested in running ads, sending out quarterly mailers, or just getting a few custom business cards printed. We’re happy to assist no matter what your current marketing needs are, and our sales team can make personalized recommendations for you based on your practice’s current budget and goals as well.
Every client that works with Practice Cafe is assigned a client representative, even if you don’t plan on receiving monthly services from us, and you can reach out to them at any time for assistance or more information.
Working hand-in-hand with our team
While we don’t recommend DIY, we also never want our clients to feel like they’re not involved in their marketing. Quite the opposite! The best digital and print marketing involves detailed direction and feedback from the practice that we’re promoting. Even if you don’t necessarily have strong opinions on certain aspects, like logo colors and fonts, any input you can provide about what makes your practice special helps us help you stand out from the competition.
Practice and Staff Photos – The most beautiful stock photography is no match for actual pictures of your office. Even if you believe your lobby could use a makeover, high-quality images help build trust with potential patients. Staff photos and videos are also excellent for social media engagement.
Treatment Information – From specialized endodontists and prosthodontists to “bread and butter” general dentists, everyone needs to have information about what their practice offers on their website. The more service information you provide your marketing team, the more descriptive your website can be.
Doctor and Team Biographies – No one knows you better than you! We can put together an adequate team page using information from LinkedIn, for example. But only you know the inspiration behind why you decided to pursue dentistry as a career, or why you love working with kids, and these key details make a big difference in your marketing presence.
After providing some initial insight into your brand, our team can expand upon what you’ve provided to craft an expert plan.
Get in touch
Think Practice Cafe could be the right choice for your business? Schedule a no-commitment meeting with our friendly and experienced dental marketing team today.
