Dixie’s Blog

When it comes to growing a successful dental practice, getting new patients through the door is only half the battle. The real secret to sustainable growth and profitability is transforming those first-time visitors into lifelong, loyal patients. Understanding the true worth of a loyal patient changes the way you look at practice growth. According to … Continued

Every dentist loves seeing a schedule full of reliable hygiene appointments, but the true growth accelerators for your practice are high-value cases. We’re talking about life-changing procedures: smile makeovers, full-arch replacements, dental implants, clear aligners, and full-mouth reconstructions. Generating and closing these cases requires a different approach than a standard new patient campaign. These patients … Continued

This November, Practice Cafe is celebrating its 20th anniversary! In the past two decades, we’ve seen huge changes both in digital marketing and the world at large. Through all the transitions within our company and in the field of dental marketing, we want to give a huge thank you to our clients, partners, colleagues past … Continued

Your online reputation is so much more important than some people realize. You might think you’ve built a successful practice, but a poor reputation online can hold you back from achieving your personal and professional goals as a dentist and business owner. These days, prospective patients have seemingly unlimited options when it comes to selecting … Continued

Is direct mail still effective? What kind of dental mailing campaign is best for me? How granular can I get with my targeting of households? These are all good questions you may be asking if you’re considering sending out mailers for your dental practice. We’re here to tell you that direct mail is not obsolete … Continued