Dixie’s Blog

The high cost of DIY marketing: “Improve marketing” is a frequently spotted item on a practitioner’s to-do list, and yet, it’s often one of the first tasks to get pushed to tomorrow (or next week, or next month). Even when you do have time to sit down and make a plan, it can be hard … Continued

Your dental practice’s website is often the first impression a potential patient has of your office. Whether someone is scheduling an appointment, completing new patient forms, or searching for emergency dental care, every visitor should be able to access your website with ease. That’s one of the reasons why website accessibility has become an essential … Continued

When it comes to growing a successful dental practice, getting new patients through the door is only half the battle. The real secret to sustainable growth and profitability is transforming those first-time visitors into lifelong, loyal patients. Understanding the true worth of a loyal patient changes the way you look at practice growth. According to … Continued

Every dentist loves seeing a schedule full of reliable hygiene appointments, but the true growth accelerators for your practice are high-value cases. We’re talking about life-changing procedures: smile makeovers, full-arch replacements, dental implants, clear aligners, and full-mouth reconstructions. Generating and closing these cases requires a different approach than a standard new patient campaign. These patients … Continued

This November, Practice Cafe is celebrating its 20th anniversary! In the past two decades, we’ve seen huge changes both in digital marketing and the world at large. Through all the transitions within our company and in the field of dental marketing, we want to give a huge thank you to our clients, partners, colleagues past … Continued