This November, Practice Cafe is celebrating its 20th anniversary! In the past two decades, we’ve seen huge changes both in digital marketing and the world at large. Through all the transitions within our company and in the field of dental marketing, we want to give a huge thank you to our clients, partners, colleagues past and current, and everyone who has played a part in making Practice Cafe the company that it is today. We couldn’t have done it without all of you!
Back in 2005, websites looked a little different. Their designs employed a lot of white space, but not in the cool, modern-looking way that Apple eventually popularized. They weren’t designed for mobile either because, well, no one had smartphones!
The technology available now has allowed our team to simultaneously increase our output and the quality of our work exponentially; everything from pay-per-click ads to traditional mail campaigns can be customized in ways no one could have predicted. The days of putting up a virtually blank website and hoping people find it (and like it, and click on the contact form) are far in the past.
Despite entering our second decade of dental marketing—we don’t feel old at all! In fact, our team feels more invigorated than ever when it comes to our future. Learning the ins and outs of artificial intelligence is just like the Wild West that the internet used to be. Full of future possibilities and as-yet undiscovered opportunities for our clients to connect with prospective patients.
Our à la carte style of service options is another aspect of Practice Cafe that has remained consistently the same throughout the decades. Whether a practice needs a complete branding overhaul or just a few new business cards, we’re delighted to create a custom marketing plan and timeline that fits each office’s preferences, needs, and budget.
It doesn’t matter if you’ve been with us since the very beginning or you just came across our website today; we’d like to extend our sincere gratitude to you once again. Here’s to 20 years and many more to come!
