Your online reputation is so much more important than some people realize. You might think you’ve built a successful practice, but a poor reputation online can hold you back from achieving your personal and professional goals as a dentist and business owner. These days, prospective patients have seemingly unlimited options when it comes to selecting … Continued
Tell Your Story Your dental practice is unique—from the people who work there to the combination of treatments that you provide. Your dental logo and branding will tell patients the beginning of that story in less than a second. Sometimes that’s all the time we have to make a first impression, especially online or as … Continued
Is direct mail still effective? What kind of dental mailing campaign is best for me? How granular can I get with my targeting of households? These are all good questions you may be asking if you’re considering sending out mailers for your dental practice. We’re here to tell you that direct mail is not obsolete … Continued
Whether you’re opening up a new pediatric or family-focused dental practice, or looking to grow your existing dental practice by adding more patient families with children, marketing plays a huge role in creating brand awareness and generating new patient leads. This post is full of things to keep in mind for both the start-up as … Continued
We’re nearing the end of another year, and we hope this one has been better for everyone than last year! We imagine that expiring insurance benefits and outstanding treatment plans are likely top of mind for many dentists this time of year, and we want to help you remind patients about them as well. Below … Continued
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