Casey Shults was born and raised in Rochester, New York. Her dad was a firefighter for the city of Rochester for 30 years, and now her brother is following in his footsteps as Captain, also for the city of Rochester. Casey has very fond memories of growing up boating, water skiing, and jet skiing on Lake Ontario and in the Finger Lakes Region.
Casey graduated from State University of New York at Brockport, where she studied communications and journalism. She worked for IBM for 12 years, spending most of her time there training and supporting their North American sales force. For five of those 12 years, Casey lived and worked in the Boston area. She moved to Austin in July 2015 with her husband, Mike, and their family for Mike’s job at Seton Medical Center. So far, they have really enjoyed the milder winter weather, but not so much the summer heat. Before coming to Practice Cafe in 2015, Casey was working remotely doing PPC for an agency in Chicago.
As PPC Manager at Practice Cafe, Casey builds dental PPC accounts from scratch and develops custom paid search campaigns for clients that she monitors on a daily basis. She also oversees the success of clients being served by other Practice Cafe PPC team members. In addition, Casey works in tandem with PC’s SEO team to promote the success of clients’ comprehensive dental digital marketing endeavors that include ongoing search engine optimization, online reputation management, and Facebook advertising, among other services.Check Out Casey’s Blog Spotlight
Between Casey and Mike, they have three children who keep them busy! They also have a dog named Molly who they got through a rescue group. Together, the family loves exploring Austin, eating BBQ, and hosting family and friends who come to visit. In her spare time, Casey likes reading memoirs, autobiographies, and any kind of true crime story, especially cold cases that end with catching the bad guy years later!← Back to the Team Page