Practice Cafe’s Workflow

Working Hard for You

Planning

When you reach out to Practice Cafe about ordering some fresh, made-to-order marketing for your dental practice, your first contact will likely be with a member of our sales and marketing strategy team. Jason Whitener and Paula Wheeler are our Marketing Strategy Managers, and they are supported by Nicole Moulton, our Sales Marketing Specialist. Paula focuses on helping start-up dentists choose the design services and marketing plans that will best meet their new business’ needs and goals. Jason focuses on finding the right balance of digital marketing and traditional media based on clients’ individual goals and budget, with an emphasis on helping returning clients evaluate past successes and determine how to maximize future marketing investments. Our sales and marketing strategy team is also our resident group of dental demographic experts, serving up Practice Cafe’s valuable demographic reports that have helped more than 500 dentists locate their offices.

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The Pitch

Once you’ve decided on the design package or single dental marketing project that’s right for your practice, Jason, Paula, or Nicole will prepare to pitch your job to our creative team. During our pitch meeting for your project, the forms and other information gathered during the planning and sales process will be passed onto an assigned team comprised of a Design Client Rep, content strategists, and any designers and web developers who will be involved in the creation of your marketing materials (print and/or web). Those starting digital marketing services will be assigned a Digital Client Rep.

In addition, we use our pitch meetings to brainstorm ideas for clients’ projects, including practice name ideas, and to identify details that still need to be discussed with you. Admittedly, these meetings also represent an astonishing consumption of snacks.

After the pitch for your job takes place, Jason, Paula, or Nicole will email you the name and contact information of your Client Rep along with any deadline that has already been set for your first project. We’re looking forward to getting started!

Design Project Management

Darla Barar or Mat Webb will serve as a Design Client Rep liaison between you and our creative team of designers, content strategists, and web developers. Our Client Reps make it their mission to provide you with remarkable customer service. They will obtain remaining information needed for our team to effectively execute your marketing, and they’ll answer questions you might have about the upcoming design process. (We know the unfamiliarity of it can make you feel a little anxious.)

Your Client Rep will also guide you through the timing of what needs to happen and when, staying in close touch and communicating clearly so you feel informed about what we’re doing for you and, when applicable, what we need from you to move forward. Scheduling and time management is critical in the months, weeks, and days preceding the launch of a dental practice website, direct mail campaign, or dental PPC program. We know you’re dealing with a lot of moving parts, especially if you’re a start-up practice, and you want a Client Rep who will stay on top of your marketing and designs, helping you keep all the balls you’re juggling up in the air. Practice Cafe Client Reps are here to get the job done for you.

Design & Copywriting

Through years of experience, we’ve found it to be most efficient and effective for clients to have one primary point-of-contact during each phase of our workflow. During the planning phase of a new job, your sales and marketing strategy contact is this person; during the design phase or digital marketing launch, it is your Client Rep. Behind the scenes, we have a team of wonderfully creative and hard-working people who contribute their print and web design skills, content development expertise, and digital strategy prowess to your marketing. Your Client Rep will coordinate with these team members, communicating with them for you as we create eye-catching, effective marketing materials and set up successful digital advertising campaigns that will achieve your vision and help grow your business.

Printing & Coding

Upon your official approval, final print designs move into our fulfillment department. The kind of project determines what happens next. External marketing pieces that will be mailed go to our Fulfillment Coordinator, Carla Quakenbush. Carla coordinates the extensive in-house proofing that all of our mailers pass through before being printed, then she works with our design team to get your piece uploaded to our printer vendor partner, a commercial printing company we trust and work with on a daily basis.

Stationery print orders (business cards, letterhead, and envelopes) as well as internal marketing pieces such as referral cards and rack cards go first to your account’s Client Rep, who will then involve our accounting department for your order. Together with our printer, we strive to ensure quality products and helpful customer service at the most competitive pricing we can offer.

For websites, when you have approved the final round of your dental website, it will also pass through in-house proofing of the content before final tweaks are made to the code and on-site search engine optimization (SEO). For clients who want to take their websites to the next level with our ongoing dental SEO, pay-per-click (PPC) advertising, and/or other enhanced digital services, the process for launching those efforts will be underway. Our SEO Manager, Rachel Himle, and our PPC Manager, Casey Shults, have superb teams of online marketing specialists who are at your disposal!

Mailing & Website Launching

Together with ongoing marketing campaign strategy, Jason Whitener and Nicole Moulton also take care of our clients’ dental mailing list needs. They can target your list to your ideal patient demographic based on distance from your office (by radii and zip codes), dwelling (home) type, and estimated income levels, among other possible parameters. Jason and Nicole run reports and make maps to help you visualize where the households on your mailing list are and to determine additional areas of opportunity. We often get asked if we can do saturation mailings in addition to targeted mailings, and the answer is yes! Carla Quakenbush analyzes relevant local scheduling concerns to determine optimal time periods for each of your mail drops because in dental marketing, good timing is almost as important as an appealing piece to mail.

For the duration of your mailing campaign or enrollment in one of our flexible direct mail programs, Carla will stay in touch with you about your remaining mail drops as they’re scheduled to happen, and Jason will be in touch about the status of your campaign’s success and opportunities for improvement. Our team will also keep in contact with you regarding how to maintain a campaign status of “active” for continued protection of your mailing list.

The launch of a new dental website with SEO and PPC endeavors can be as exciting as the anticipation of a new mailing campaign! After final proofing and coding work has been done, websites are uploaded to the web where they can live, thrive, and work 24/7 for you in their natural habitat. We’ll also give you access to a personalized website dashboard that has relevant login information, a snapshot of Google Analytics data, and more helpful tips about maintaining your website. You can get to the sign-in page by clicking the blue “Web Dashboard Login” button in the upper part of our website. When you feel ready to up your dental practice’s web presence and digital marketing strategy, we’re here for you!

Put Our Flow to Work for You