We’ll start with the assumption that you have a website for your dental practice. You know what they say about assumptions, though, so if you don’t already have a dental website, please contact us today to get one! If you do have a website, here are some questions for you: How old is your website? Is it responsive? Has it been optimized? How often does it get updated?
Compared to humans, dogs age rapidly. Like our canine friends, our websites tend to age at a more accelerated rate than we might expect. Maybe your dental website is only a year old but if it’s not responsive, it might as well be an old-timer. So what is a responsive website? Essentially, it’s a site that “responds” to the device it’s being viewed on, displaying and functioning differently so visitors enjoy optimal user experiences. In food terms, which we often use here at Practice Cafe to describe marketing concepts, if your site isn’t responsive, it’s past its mobile expiration date. As of spring 2015, Google boosts the ranking of mobile-friendly webpages. If you don’t have a responsive or mobile website, you are missing out on valuable mobile search traffic! On average, we see mobile traffic to our dental clients’ websites between 10–20%, but some get more like 30–40% and are trending towards up to 50%. The dental industry has perhaps been slower than other industries to see huge shifts in website traffic to mobile search, but things are heating up in the dental kitchen now, and you can’t leave mobile search on the back burner any longer.
A Dental Website Is Necessary to Help Patients Find You
At Practice Cafe, we are in the business of helping you find dental patients. On the web, this means helping patients find you! People are spending more and more time online, and many of them are looking for a dentist there. Are you showing up in local searches for a dentist, organic or paid? We can help with onsite and offsite search engine optimization (SEO). How’s your online reputation? Are your reviews positive or negative, or maybe nonexistent? We can help with patient review solicitation and tracking. When people visit your website, are they easily finding what they were looking for? Is the information there relevant and up-to-date? We can help with all this and more! Research has shown that the majority of consumers are more likely to make a purchase from a business if their website expectations are met. Seems like a no-brainer, but there are still a lot of bad websites out there, or rather, websites with poor usability. There are plenty of barriers to people pursuing dental care, as we’re sure you’re plenty aware, so do your best not to give potential patients any more excuses not to call.