You have a face and a name. When people meet you, they connect the two to help them remember you. It’s more difficult to remember someone when you don’t know what they look like.

Is a Logo Important?

A logo is definitely important. It works for a dental practice the same way as facial recognition after meeting someone, enabling people to make a visual association with your business and put a “face” with your practice name. A logo also establishes the foundation for your brand image and the design style for the rest of your marketing. Think of a logo design as the hearty base or savory broth that all other marketing ingredients are added to and expand upon.

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Make Your First Impressions Count

We’ve all heard the phrase, “You never get a second chance to make a first impression.” Make lasting first impressions on potential patients with a professional, distinctive dental logo design that really says something about the flavor of your practice. Any campaign to attract new patients needs to communicate a “look and feel” that matches those patients’ criteria for a dental office and its benefits. A logo succinctly expresses the look and feel of your practice in one graphic.

Especially for start-ups, a logo visually contributes to you looking like you’ve got it together. From day one, you want people in your community to think you are a serious presence. As time passes, building and maintaining trust is a huge part of building and growing your patient base. A logo can help patients feel a greater sense of stability about your dental practice. Moral of the story? Don’t skip breakfast and don’t skip a logo. Doing so will slow your marketing metabolism!

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Waco Family Dentistry Logo

Everyone I’ve shown the logo to loves it – already had some t-shirts made up with it as we start to roll it out. It’s a lot of fun to play around with, and it looks great on anything marketing-wise. As far as branding goes, it’s going to work out great. You guys did a great job! Thanks!